Shampure™ Savings By the Litre 25 essences, 1-of-a-kind aromaFew people know the recipe for our beloved shampure™ aroma, a favorite since 1989, and fewer know it was born in our own Botanical Aroma Lab, where it was specially formulated with 25 pure flower and plant essences. Breathe in the shampure™ aroma and experience the peace our calming aroma can bring, by the litre. Available at Brown Aveda Institute! Posted on February 20, 2015 by Julie Hill and filed under promotion.